Thursday, December 14, 2006

Music fashion mogul Damon Dash plans to launch a new clothing line called CEO, which will reflect a cleaner and mature look. "I'm an old school dude, not very trendy. So, if people are not dressed the way I'm dressed, I'm going to make clothes that reflect that," Dash told AllHipHop.com. In addition to his CEO clothing line, Dash stated that he will also launch a clothing component to his successful PRO-Keds sneaker line. Another trend Dash does see worth following is the online craze of social networking. BlockSavvy.com is a new initiative Dash has undertaken with Kwame DeCuir and Kareem "Biggs" Burke."This is our version of a Myspace, but I don't want to say urban Myspace, but its like a social networking system," Dash revealed. "It's got a lot of interactive components and the technology is off the hook," he said of the site, which even offers a "virtual economy." The invite-only social site allows users with a fashion acumen and stylistic point of view to customize their virtual room with name brands and customized items. Each user is given a profile and the ability to live in a certain "block," consisting of The Ave, The Fashion District and Main Street. These profiles are already user friendly to other sites like Myspace and blogs. Celebrity profiles include Paul Wall, Naomi Campbell, boxer Winky Wright, Jim Jones and even Biggs, who is known to shun the limelight.
For more information, go to
BlockSavvy.com.

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